Whether your horse racing website is a platform for valuable blog posts and news articles or you offer unique and special products and services relevant to the horse racing industry, having a good website is your groundwork for success.
Here’s how you can start designing your horse racing website.
Decide whether you want to use a website creator
If you want to create your website from scratch, include logo design, that is the more complex route as you have to know how to do HTML code. If you don’t have the technical expertise, you can freely use hosting services like WordPress, Wix, Weebly, or Google Sites. If you really want your own platform, you can hire a web designer to establish your site from the ground up.
Map out your site
Before anything else, know how many pages you need to have and what content should fall on each page. You should also conceptualize the general layout of the pages. If you hire a Graphic Design Singapore provider, they can easily complete the task if you have your desired layout in mind.
Use intuitive design
There are foolproof guidelines when it comes to designing an intuitive website. You shouldn’t try to reinvent the wheel and bend the established design customs. For example, the navigation should be at the top part of the page. Your menu icon must be located on the page’s top-left corner, and the search bar should be somewhere near the page’s upper-right side. Don’t defy the usual as it might only do more harm than good.
You should be consistent when it comes to your image theme, color palette, text font, and other design options. This is to make the whole website look smooth and cohesive.
Add navigation options
You can place direct links of the key pages at the top part of the home page, so first-time visitors can be readily redirected to the content that matters. Every page of your website should be accessible by clicking the navigation options rather than just being accessible through the direct page address.
Use colors which complement each other
The color combination should be visually appealing, and to ensure that, you need to use complementary colors. You can refer to the color wheel to know which colors are complementary. Just choose two colors that are opposite to each other on the color wheel. If you want something safe, you can go for neutral colors like grey, black, and white.
Consider using a minimalist design
Minimalism always works. Making your website look too overstated will be counterproductive. Just go for simple graphics, cool-tone colors, black-on-white text pages, and minimal embellishment. Minimalism makes your website look more professional and straightforward. However, if you really want to go for brighter colors, bolder text, and harsher lines, you can still do so as long as the entirety still looks unified and easy to the eye.
Make unique choices
You should also consider your stylistic decisions that can add personality to your site while still considering the user-friendliness of the whole piece. Think about your brand’s personality and make your website ooze just that.
Whatever kind of website you plan to build, the design has to be put in place to ensure that your investment pays off and your site attracts the right traffic it deserves.